MICROBLADING & PERMANENT COSMETICS

An extreme makeover strengthens legitimacy and multiplies business.

WHERE TO START?

Nicole Neumann began her professional career in 1990 as a medical assistant in a dermatology practice. Now, with over 20 years of experience in the field, she has become the local industry leader. Her outdated and chaotic website hindered her growth as a business in the beauty industry. Upon meeting with Nicole, Leverage saw the opportunity to revive her brand with a new look and social media direction.

THE IN-BETWEEN

The microblading scene had just become a hit among beauty advocates throughout the country. First came a brand new look for her business with a new logo and website. Then, Leverage saw the opportunity to market where it matters — social media. Instagram and Facebook were recognized as places that fostered the community that appreciated Nicole’s work. With new social media marketing plans in place, The Pink Door was set up for success in reaching the right audiences. Nicole is now booking appointments months in advance and looking for new opportunities to expand her workforce.

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